What I do.
I help clients build a visual identity. Logo, website, packaging, advertising, environmental displays - whatever will help communicate. Whether it's digital or physical, the final result is about transmitting ideas.
I partner with clients to find the best approach to the challenge at hand. Design doesn't happen in a vacuum, it's a response to the limitations and requirements of the moment; budget, timeline, audience, medium. Every design challenge is unique and deserves a fresh approach to the obstacles and opportunities of the moment. I work with you to help tell your story to the world.
More than visual.
Most of the work I do is visual art and design, but I’ve also designed systems to better organize and streamline my client's workflow. Sometimes this has taken the form of designing physical storage systems to track inventory, other times it has been designing systems for organizing digital resources. The common thread is looking at a situation with fresh eyes and asking if it could work better, then making it happen.
Reducing complexity is my focus.
To paraphrase Einstein "Everything should be made as simple as possible, but no simpler". Or as Dieter Rams put it "Good design is as little design as possible". I try to remove what's unnecessary and emphasize the good stuff. I believe that things work best when they work simply. My goal is to bring this into every aspect of what I do.
The bottom line is making things look good and work well.
- Colin Maddox
Get in touch to talk about a project or just say "Hi": cjmcontact at gmail